🏗️ The Truth About Value-Add in 2026: Why Most CRE Deals No Longer Work 📉

Bill Rapp, CRE Broker

Published on: 21/03/2026

🏗️ The Truth About Value-Add in 2026 “Value-add” used to be simple: buy under-market, renovate, raise rents, refinance. In 2026, that strategy still works—but only if you understand one critical shift: 👉 Execution risk now outweighs acquisition price.